Product labels serve a number of purposes from giving customers the information they need to make informed decisions, to keeping products moving through the supply chain. Accurate labelling is therefore crucial, yet three-quarters of businesses say more than 10% of their goods are wrongly labelled each year.These mistakes cost organisations an average of £65,000, not to mention a host of additional hidden charges including loss of brand reputation, product returns and shipping delays.In this blog, we’ll explore the impact of incorrect labelling further and look at practical solutions, including the installation of advanced print and labelling systems that can reduce errors and improve productivity.
Reliability of capital equipment, backed up by dependable customer support from suppliers, is crucial for any drinks manufacturer, especially when based in a remote location, which is why a successful distillery in the Hebrides is toasting Industrial Labelling Systems Ltd (ILS) for helping the Botanist Gin business to meet a staggering 47% growth in sales over the past year.
Retailers are having to adapt to massive changes in customer product buying behaviour. Many of these changes are due to increased connectivity through faster digital, and often mobile, technologies and has led to e-commerce being expected to account for over 25% of all retail sales by 2021.