July 2026

Understanding GS1 Sunrise 2027 is becoming increasingly important for businesses involved in packaging, logistics, and product labelling. The way products are identified is evolving. GS1’s “Sunrise 2027” initiative introduces smarter barcode technology, with 2D barcodes such as QR codes and DataMatrix capable of holding far more information than traditional formats. These codes can include details such as expiry dates, batch numbers, and links to digital product information. While driven by supply chain and retail needs, this shift will directly impact how labels are designed, printed, and applied.